India has always been an opulent nation regarding the culture, customs and the festivals. From the hills of Kashmir to the azure blue sea of Tamil Nadu and from the sandy Rajasthan to the green, beautiful West Bengal, you can experience an array of different vibrant cultures and a riot of colors. Every color represents India in true spirit and for the entire world, these colors are very much important to feel, to understand India.
Most importantly, like all other countries, India is also inclined to the color-coding that symbolizes the nature of a nation, the inmates and the principles we believe in but if you talk about the life-style, the colors here are the passion for the people. This passion is greatly seen in our attires. The Indian Ethnic wears. The attires that talk about India and create a festive fervor for everyone. From a simple turban to a Baluchari Saree, you can feel and experience this rare usage of colors that are so vibrant to invigorate your mood and soul. A color is your signature. A person is known by the color he or she wears and most importantly your color can boost or depress a person who meets you. Here color is the belief, color is the psyche.
India has a wide variety of places as per the natural order. We have Himalayas, we have bays, seas, oceans, we have desert, and we have simple, plain lands and even dense forests including the mangrove trails in Sunderban. You can easily imagine the geographical and cultural variety that we enjoy and for that reason we have plenty of eye-catching ethnic -wears to showcase in front of the whole world.
A Saree is a 6 yards long designed cloth that can be draped beautifully. Saree is a fetish for every Indian woman as it’s a pure work of art crafted on a cloth. It speaks about the originality of the Indian ethnicity as this is the most authentic attire of India. All the sarees are exclusively crafted by our rural artisans who weave dreams in an unstitched cloth so that you can enjoy a rare glimpse of majestic design-forms and motifs. Also the fabric is very important as the attire is basically a long cloth that needs to be draped to wear. Saree draping is another significant practice that reflects the craftsmanship of India. A Saree doesn’t have any external hook or accessory that can be used for locking an outfit like trousers. It’s completely your skill that is needed to wear it. While wearing Saree, you need two basic accessories namely blouse and the petticoat. A blouse is a top or a shirt like thing that needs to worn in the bust-level and the petticoat is simply a skirt with a string attached to the waist-line for wearing purpose. The petticoat is needed for tucking the Saree in the waist-line as if you are tucking a shirt in a skirt. Nowadays, the blouses also carry the signatures of our finest craftsmanship and designer blouses can make you remarkably gorgeous if you are wearing a Saree in any occasion. For the people, who don’t want the hazard f tucking, we have now come up with the pre-stitch Sarees where you can have a Saree with an attached, already stitched petticoat and you can wear it like a skirt. Just wear the skirt, fix the waist line properly and place the Saree in your shoulder, the three simple and sexy steps to look wow. Saree comes in a lot of varieties as we have 26 states in our country and every state has got own fabrics, designs, artisans and styles. You can have around 200 categories of Sarees with innumerable sub-categories to choose from.
Salwar-Kameez is another legacy that we carry. It’s more popular as it’s the most easy-to-wear attire that a woman could ever have in Indian scenario. Salwar means the bottom part like trousers and again there is a string attached to the waist-line. The basic idea of this string is to provide you with enough room regarding your waist size measurement. Trousers have perfect waist-size orientation and even the skirts too. That means when you purchase a trousers or a skirt, you measure your waist, which is ever-increasing for the non-exercisers like me, and opt for the perfect size. You cannot have an expansion or contraction facility in your trousers or skirts. Stretchable jeans or corduroys would track your shape but you cannot customize them. Salwar enjoys the edge-over here as it only has got strings that you can tie as per your waist. The concept is simply like a shoe with the laces. It’s a win-win situation for a woman as you can still wear the same Salwar after 3 years of its purchasing even-though you have developed a bulgy tummy that creates unhappiness where you go to a party. Indian attires allow this liberty, this room. It’s something like your own space, own happiness attached to your outfit and every-time you wear it, it gives you a merry feeling that you can share it with all. A Kameez is the top or the shirt that can be worn with the Salwar. The main attraction lies in the Kameez design and style. Since, India is a junction of various religions and cultures, Salwar-Kameezes also carry the mark of our cultural variety. We have various types of Salwar-Kameezes as per materials, designs and looks and feels. Most importantly, you can easily buy the unstitched fabrics from the market and customize your own outfit based on your own measurements. If you come to India, there are plenty of tailors or the Kaarigars in every locality who can create your Salwar-Kameez and Blouse with their master-strokes. Mostly, these Kaarigars belong to our Muslim brother-hood and they have always been considered as the magicians of craftsmanship. A sewing-machine, proper knowledge and a fine-tuned zeal of creating happiness on a woman’s face, they just outperform in their small shops. India is a country where people know how to create vibes in the ethnic-wear and the Indian women celebrate Indianism by their attires and colors.
Lehenga-Choli is another outfit that symbolizes Indian craftsmanship and grandeur. It’s quite similar to the western skirts and tops. The lehenga is like a skirt that comes with an attached string in the waistline like the petticoat and the choli is simply the blouse. Most of the time a considerable gap is shown between the lehenga and the choli and this open-belly style has already become very popular throughout the world. This particular attire has been inspired by the attires that are worn by the rural women in the northern and the north-western part of India.
These outfits are gaining high popularity in the overseas garments market and Indian companies are seeing a great potential in the export business. The companies are sourcing the garments from various vendors or manufacturing in their own workshops, showcasing the same online or physically and delivering the designer outfits at the perfect destinations through the new-age logistic companies. The logistic industry has already developed a high-end, seamless service platform that can ensure the delivery of any product in any country within the strict deadline. Very soon the entire world will see a great boom in the Indian designer outfits market where India would be catering to the needs of the global customers and our ethnic dresses would earn a huge applaud from the overseas fashion Gurus.